Philosophy / Ethics

WAMA Philosophy

It is the philosophy of WAMA members to conduct all our activities with decency and honesty and to refrain from exploiting anyone, anywhere, at any time. All activities should be conducted on the basis of common sense and fairness.

Ethical Standards

I. Representative's Responsibility

• Comply with the established policies of the manufacturer.
• Conscientiously covers the territory assigned.
• Avoid misrepresentation in any form or manner.
• Restrict lines of accounts with principals to those that can be well handled.
• Refrain from representing lines, products and goods which compete with those lines, products and goods already contracted for representation.
• Give the manufacturer the same loyal service as the representative, operating his or her own business, expects from their own employees.
• Place service of your accounts ahead of any personal gain as your objective is constant improvement and progress.

II. Manufacturer's Responsibility:

• Enter into a fair and clearly worded written agreement with the Manufacturers' Representative, defining essential details of the arrangement agreed upon to avoid future misunderstandings.
• Territorial arrangements shall normally exclude any house accounts.
• Refrain from any modification whatever of the terms of such agreement, except by mutual consent after full and friendly discussion of the reasons for such desired modification.
• Refrain from absorbing, refusing or cutting the Manufacturers' Representative's established commissions; and
• Agree to practical and defined means for friendly arbitration of all controversial points that may arise, between representative and principal.

III. Representative to Representative Responsibility:

• Refrain from soliciting from manufacturers the known lines or accounts of other established Manufacturers' Representatives.
• The representative, considering a new line, shall make every effort to be sure that previous affiliation has been severed and also to secure the benefit of the previous representative's experience with the manufacturer.
• Exchange trade information of mutual interest, and cooperate to enhance the professional relationship of the Manufacturers' Representative and his principal by supporting the Wisconsin Association of Manufacturers' Agents, Inc., which was established for that purpose.
• Subscribe to WAMA's aims and objectives, and in every practical way work to advance the marketing interest of all Manufacturers' Representative's and their principals.

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